It's All in the Labeling
Portrait of Steve Bratspies, chief merchandising officer at Walmart.
12 X 18 inches
Walmart's ploy for "Project Gigaton," is an attempt on sustainability, but misses the point due to corporate greed. To the vendor, they offer a credit so that the vendor feels motivated to conform to a more environmentally sustainable practice. Fantastic, great. Plays the capitalist system towards bettering the future. However, one claim companies can make is labeling and education on recycling in-order-to receive said credit. Walmart itself hosts "recycling programs," to teach consumers how to recycle their products. Nothing wrong with that, except the fact that it allows the scapegoat, "We [Walmart] continue to use plastic products, but by labeling them we are 'less accountable." Labeling is the answer! Just slap a logo saying, "recycle at participating stores," and climate change will be deterred...False. This is what they fail to analyze:
There are two forms of plastic, thermoplastics and thermoset plastics. Thermoplastics can be melted down and recycled into a regenerated product. HOWEVER, plastic is made of polymers, with each regeneration to a new form polymer(s) are lost resulting in the manufacturing process to add a virgin polymer to the equation. So, still producing plastic. Thermoset plastics are absolutely horrid, involving other chemicals which result in the inability to recycle them by melting and repurposing. And we haven't even touched on microplastics...
Educating the public on how to recycle and labeling your products is just fine and dandy, but it does not address the issue. The issue is we need to reduce the production of plastic products. Plastic provides companies with a safe for-profit source. The reason they don’t revert back to glass or aluminum, products that are actually recyclable and fine on the environment, is because they value the security in plastic investment.
So, the question is, how do you entice companies from monetary greed towards environmental sustainability?
Source listed below.